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National Journal: Sen. Collins Hops On New Media Bandwagon

National Journal's Tech Daily Dose had a post that explains a bit about what I'm doing these days:

Sen. Susan Collins, R-Maine, has a new position in her office that does not yet have a recognizable acronym on Capitol Hill when the hires of LAs, LDs, COSs, and AAs, are discussed. Collins’s new media director, Lance Dutson, will be charged with oversight of online forums, blogs, increased use of the Web site, Web video initiatives, and user-generated content. "Our use of new media will take many forms, the most obvious of which will be an increase in the use of our Web site as a medium for two-way communication," Dutson said in an email.

"We plan to dramatically increase our use of Web video to keep constituents abreast of what is happening in Washington, and to use the medium to explain both the process and the reasoning behind the legislative work that is done on their behalf," he said. Web video will provide an efficient way for Collins to speak directly to Mainers and provides a venue for her to hear concerns of her constituents, he said. The office will also boost communication through email and RSS distribution and employ micro-targeting, hyper-local blogs and user-generated content.

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phone/fax 207.470.8938

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Disclosures

Lance Dutson is New Media Director for Senator Susan Collins. All views expressed on this blog are the personal opinion of Lance Dutson, and should not be construed as official statements from any other party.

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