Scott Fish at AsMaineGoes.com released the results of an extensive reader demographic survey, to shed some insight into his audience:

Who’s Reading AsMaineGoes.com?

“I had been wanting to survey AsMaineGoes.com (AMG) visitors for years. For one reason or another I had to wait. In May 2008 there were no more obstacles,” said Scott K Fish, owner/editor of AsMaineGoes.com - arguably Maine’s most popular political website.

“I was surprised at some of the survey results. That 25.4 percent of the AMG survey takers describe their overall political philosophy as ‘moderate,’ is one example,” said Mr. Fish, smiling. “AMG has been around since 1998. It is described in various ways by reporters, columnists, radio and t.v. personalities. I decided to release the AMG survey results as a way to give the most accurate look at AMG visitors to date,” said Fish.
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AMG Demographics.

These are the result of 212 replies to an online AMG survey taken by (67%) registered AMGers and (33%) non-registered AMG visitors taken between May 16, 2008 and June 1, 2008.

People visit AsMaineGoes.com several times a day (50.4%) or several times a week (43.3%) for political news (71.2%), political opinion (66%), to discuss issues (50.4%), and just for fun (50.4%).

AMG visitors have been coming to the site less than five years (53.7%) or five years or more (36.3%). Some are visiting AMG less than one year (6.6%) and others less than one month (3.3%).

AMG visitors are male (79.2%) and female (20.2%) and (96.2%) of them live in Maine. Specifically, central and southern Maine each represent (33.9%) of AMG visitors, with the remaining visitors in western Maine (11.7%), and (8.4%) each in eastern and northern Maine.

The household income of AMG visitors, in order of visitor numbers, is: $50,000-$75,000 (42.4%); $21,000-$49,000 (26.8%); $100,000 plus (26.4%), and $1-$20,000 (4.2%).

AMG visitors work in the private sector (30.6%), are self-employed (26.4%), work for government (17.9%), while (13.2%) are students, retired, or unemployed, (10.3%) have job titles other than those listed, and (1.4%) of AMG visitors are in the military.

Political party affiliation? AMG visitors are Republicans (60.3%), Independents (17.9%), Democrats (10.3%), Other (6.1%), Libertarian (4.7%), with Greens under (1.0%). Visitors to AMG describe their overall political philosophies as Conservative (50.9%), Moderate (25.4%), Libertarian (18.8%), and Liberal (4.7%).

AMG visitors are doers, activists. In just the past year (77.8%) of them have written or called a politician at the state, local, or national level; (56.6%) attended a political rally or speech; (78.3%) signed a petition; (73.1%) attended a public meeting on a town or school affair; (57.5%) served on a committee; (42.4%) served as an officer of a club or organization; (41.5%) wrote a letter to a newspaper/magazine or called a live radio/t.v. show; (34.9%) were members of a group for better government; (34.4%) gave a speech; (36.7%) worked for a political party; (36.3%) wrote an article, and (16.0%) have held or run for political office.

Education level? AMG visitors said they had some college (29.2%); Bachelor’s degree (25.9%); post graduate degree - Master’s or Ph.D (19.3%); some graduate study (14.6%); high school graduate/GED (4.7%); vocational/technical degree (3.7%), and less than high school (1.4%).